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Famously referred to as ‘The Capital’, London needs little introduction. In the wake of the might of the British Empire, London steadfastly remains one of, if not the single greatest city in the world. It is hard to imagine many other places which can keep up with the sheer atmosphere of London, let alone the variety and quality of its offerings. Perhaps Tokyo, perhaps Hong Kong, perhaps Paris, or perhaps NYC come close.

Yes, you pay for it, and London's value is in being there around everyone else, not the absolute value of your purchase, but as English writer Samuel Johnson famously remarked to his friend and biographer James Boswell in 1777:

‘If a man is tired of London, he is tired of life’.

Here's what we think should form the core of your experience:

Culture & Museums

London’s museum and gallery offerings are amongst the greatest in the world. Not only that, but they are free as well, and part of your experience should be musing on the social implications of making this much culture available to the general pulic, for everyone, always, with no financial restrictions. While this does lead occasionally to large crowds, we’d always argue that you can either go early or just put up with it, as it’s well worth it to be able to spend time with the treasures on offer.

From fine art, to archeology from all over the world, to ecclectic collections, to thousands of years of history, it's hard to imagine anything not represented.

The West End is one of the world’s premier theatre destinations. Some of the very best productions originate here, and virtually all noteworthy visiting ones are performed here, with shows of all sorts playing seven days a week, year round.

Pubs & Cuisine

Social media might have you believe otherwise, but London actually has the best food in the world, from all over the world, and including incredible modern British cooking. Explore everything from street food to haute cuisine, and then round it off with a beautiful traditional British meal made fresh with local ingredients, perfect simplicity, and exceptional comfort at a perfect local pub.

Shopping & Experiences

London’s visual identity is in its own league. It’s easy to just say that anything you can imagine can be found here, but we’d like to suggest where you'll find London at its best is in paying attention to British style. This is the place that invented 'the suit', full stop.

Both for ladies and gentlemen, at all levels of formality, and for both city and country living, this is the design language of the global capital that set the starndard for the rest of the world for centuries.

Many of London’s couture houses are amongst the oldest in the world, and we’d like to particularly draw your attention most importantly to how little some of these have changed. In a world of turmoil and constant upheaval, knowing you could buy the same wool jumper 50 years apart is a rare form of deep cultural comfort.

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